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The
immediately recognizable Gucci icon, the leather bag with bamboo handle,
is created. During the 1950’s the trademark red striped webbing is introduced,
taken from its original form place on a saddle girth. This became an
emblem much as the leather moccasin with leather bit.
Guccio Gucci created many of his classics early during the 1950’s; products
such as luggage, ties, shoes, and the famous handbags sporting the bamboo
handle. After his death in 1953, his family was able to take the enormously
successful company to new heights by opening stores in Paris, Beverly
Hills, London, Palm Beach, and Tokyo. The 1960’s brought increased fame
to the Gucci Empire. Such Hollywood stars as Grace Kelly, Peter Sellers
and Audrey Hepburn made the name Gucci synonymous with “chic”. Jackie
Kennedy helped by being photographed with the Gucci shoulder bag, which
subsequently became known as the “Jackie O”. The company adopts the
“GG” logo.
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